Cyber Monday and Online Shopping Season

When it comes to Christmas shopping, there’s very little appeal in battling crowds on the high street and spending half the weekend queuing in a shopping centre. Therefore, it may come as no surprise that online shopping enjoys an annual boom over the festive period. So much so that specially-created events off the back of such buying habits have now become tradition, such as Cyber Monday. Online holiday shopping continues to grow in popularity. According to American Express, for the first time, more people are expected to shop online on Cyber Monday than visit brick and mortar stores on Black Friday.

As Thanksgiving 2014 occurs this Thursday, with it arrives Cyber Monday; a highly-anticipated event which goes hand-in-hand with the US-originated Black Friday (typically regarded as the beginning of the Christmas shopping period). The idea behind the campaign first emerged when online retailers saw a spike in sales during this time, encouraging them to drive the now-famous discounts and promotions.
Last year, Cyber Monday hit a record $2.29 billion in the US, while the UK increased its online spend to over £600 million. One of the major players in Cyber Monday retail is Amazon.co.uk, reporting last year’s sale frenzy as the busiest shopping day in its history, together with eBay and Argos accounting for 30% of total UK website visits in 2012. So, with the busiest e-commerce day fast-approaching, what can brands and online retailers do in order to profit the most from this flurry of traffic? Consumers will undoubtedly be turning to social media in order to scout out the best deals, making Facebook and Twitter hotbeds of activity.
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